Getting Started with Banner Advertisements

Ever wanted to add a banner to a website? There are many opinions about the use of banners and it’s effectiveness . Some researches actually talk about “Banner Blindness” – eye tracking researches show that visitors on a web site ignore banner-like information.

This post talks about a few recommendations to think about before jumping in and creating multiple banner ads.

Via Design Informer

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Eye Tracking and Web Usability: A Good Fit?

A very interesting article that deals with the question – eye tracking and web usability – A good fit?

On the one hand, it makes intuitive sense that knowing what people look at (or don’t look at) on a webpage would be useful in assessing the usability and effectiveness of that page. However, as is the case with many qualitative research methods, it has proven difficult to completely validate this assumption. Even if the methodology adds value to traditional usability testing, some usability practitioners have argued that this value is not justified by the additional cost of the eye tracking equipment, software, and training. This assertion is also difficult to prove or disprove, so it’s still the subject of debate.

But the fact remains that many usability practitioners (ourselves included) are using eye tracking as a tool to better understand how people “see” websites and to make more informed design decisions as a result. Well-planned and executed eye tracking studies can supplement traditional usability research by providing information about user impressions that the test participant can’t report and the researcher can’t observe.

For further reading – The full article by Nick Gould and Jesse Zolna

Via UX Magazine